ClickBank Business Model:
ClickBank was founded with the idea that internet could be utilized to create a new and extremely effective marketing and distribution channel for digital products. ClickBank’s success is the result of bringing three key groups together in a unique way:
1.Product publishers who sell their intellectual property through the ClickBank eCommerce network.
2.Affiliate internet marketers,focused on promoting and advertising products to consumers worldwide in exchange for attractive commissions.
3.Consumers shopping for unique products not typically found in traditional channels.
ClickBank serves as the trusted intermediary for the three groups, controlling the money flow for each transaction, while providing complete transparency for publishers and affiliates alike including guaranteed tracking of sales, state-of-the-art fraud protection and a totally secure platform.
As a result,ClickBank is a closed network solution - meaning participants,primarily product publishers and affiliates,do not need to augment the ClickBank solution with other vendors.Everything they need to succeed is provided within the ClickBank network.Specifics on the benefits for each group are outlined below.
1.Publishers
2.Affiliates
3.Consumers
So....in short Clickbank brings all the three...publisher(product owner),affiliate(product seller) and consumer(product buyer) under one roof.