Contextual advertising is an advertising method,where advertisements on the website are related to the website content.Contextual advertisements are popular because of their relevance to the content of the site.This enables big companies and businesses promoting their services through online advertising to reach the targeted customer at the right time.
For example,a person visiting a website related to cellular phone information,is more likely to click on advertisements related to cellular phones.This means that the advertisements appearing on the website are contextualised,means related to content.So the chances of viewing the advertisements increases tremendously.
Companies benefit from contextual advertising as it helps them to address target audience specifically.It is more cost effective and time saving than other marketing strategies.